Chery’s latest sub brand, which is set to be named ‘Rich’ (possibly spelled Riich) was scheduled to be launched today, however, no news of its launch has appeared in the Chinese press.
But, pictures of Rich branded cars from the Faira range were spotted out in a Chery carpark (above)
The Rich brand was rumored to be sport a Bentley style badge, it seems those rumors have come true. The cars themselves do look rather interesting, the crossover style version is not to CCT’s tastes, but the hatchback looks rather nice, even if it sports some design cues from the previous generation Honda Fit.
Now it seems that the Faira range will be put under the Rich brand and will be marketed as technologically rich vehicles at a low price, very much like what Ford are doing with their Fiesta. The Chery A series will probably continue to be sold under the Chery range, but the A6 and future A6 Coupe will probably fall under the Rich brand as well.
CCT will keep you updated on the Rich brand launch.